7. Bigger is better.
In 1973 E.F. Schumacher convincingly argued the opposite in Small is Beautiful. Still, obsession with scale and bigness remains a dominant trope. There is nevertheless reason for hope as well as evidence that small is both preferable and possible. The sticking point is whether it can be profitable. Interestingly the answer is yes. The Gallup and Knight study (2010) of 46,000 Americans in 26 cities demonstrates that a key determinant of local economic prosperity is connection, and that requires proximity, or smallness. It invites us to make small the new big, and validates that the principles of subsidiarity are not just defensible on social and ethical grounds but also on the basis of enhanced economic outcomes.